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Growing viewership and buzz helped Kilar's independent position and the growth needed to be nurtured. On the other hand, lack of profits flowing back from Hulu meant that NBC and Fox could be increasingly concerned.  Viewers would be shifting online away from the TV Ads without increasing media conglomerates' bottom line in any way. This meant that they could put limits on the shows available or demand further compensation for the video. In addition, each of the major networks had their own websites that hosted content as well. Kilar also had to consider the rise of web2.0 sites. YouTube and similar sites had many more than 6 Billion video views across the world on a daily basis. Due to copyright restrictions, Hulu was only available in the US and the lack of active interactivity reduced its "stickiness" media content made advertisers more comfortable. Hulu was able to attract prime, blue-chip advertisers such as McDonald's, Bank of America and Best Buy. And finally, the publicity and buzz around Hulu was gratifying but media providers would quickly lose patience if they didn't see a sustained, viable revenue stream. The current ad model was lacking in substantial revenues despite Hulu's ad slots being full as of early 2009.  Kilar knew that 2009 would be a key year for Hulu. To solidify Hulu's independent branding, he approved an advertising campaign that debuted on Superbowl Sunday with the tagline "An evil plot to destroy the world. Enjoy." In April 2009, watch  vpn proxy ABC's parent company Walt Disney Co. joined Hulu as an equal equity partner giving a boost to the viability of Hulu as the main aggregator of premium online video.  Kilar wondered how Hulu should consider all the threats and opportunities that the dynamic and growing online video market provided. Given the limited dollar and human resources at his disposal, he needed to pick one of three paths below which would ensure that Hulu was independent, relevant, and profitable at the end of 2009 and in the years to come.